On Monday, the website transition from FullCountSoftball.com to FloSoftball.com began.

This press release issued by FloSports, the parent company of FloSoftball, provides background information on the company and explains why I made the move to work with FloSports.

I thought you, as a supporter of what I’ve done so far, would appreciate more info on why this change took place and learning more about why I’m exciting for the start of this new journey into softball coverage!

— Brentt Eads, GM of FloSoftball

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FLOSPORTS ACQUIRES FULL COUNT SOFTBALL, BOLSTERS GROWING STABLE OF DEDICATED SPORTS VERTICALS    

Rapidly expanding sports media entity continues trajectory of growth following $8M investment from Causeway Media Partners in late 2014

AUSTIN, Texas (June 1, 2015) – FloSports announced today that the company has acquired Full Count Softball, the leading source for fast-pitch softball news. The acquisition delivers on FloSports’ aim to expand aggressively into additional sports in 2015. The new site, FloSoftball, joins FloTrack, FloWrestling, FloElite, MileSplit and Gymnastike as dedicated sports verticals under the FloSports header.

“Full Count Softball fits seamlessly into FloSports’ fast-growing offering for millions of passionate fans who crave content around the sports they love,” FloSports co-founder and CEO Martin Floreani said. “Full Count Softball’s rankings, compelling human interest stories and expertise are coveted and recognized nationally, and this acquisition enhances our ability to provide high-quality content at every stage of the competitive cycle.”

Full Count Softball was founded by Brentt Eads, who has worked in sports media for more than 20 years at ESPN and Student Sports. He has served the club and high school softball world since 2006 and has written for ESPN Magazine, Sports Illustrated, Yahoo! Sports and USA Today, compiling the latter’s list of 2015 Preseason and Post-Season High School Softball All-Americans.

“I’m excited to be part of the FloSports organization and am excited about their video and content approach that will bring more resources to fastpitch softball,” said Eads, President/Executive Editor of FullCount Softball. “We’ll provide editorial coverage of the great athletes in the sport, provide live video streams, and tell the athletes’ stories and honor their accomplishments both on and off the field.”

Full Count Softball features exclusive rankings, such as the “Hot 100” players in each graduating class from the 2014 to the 2018 age levels, “FAB 50” team rankings as well as original content such as “The 10 Most Influential People in Softball Today.”

Eads posted 1,200 articles on his site in 2014 and hasn’t missed producing a day of content since June 2013.

Coinciding with the launch, Full Count Softball will live-stream the Tulsa Elite Invitational Showcase from Broken Arrow, Okla. from June 5-7—the first of dozens of events that will be streamed this year and beyond.

Late in 2014, FloSports announced $8 million in new funding from Causeway Media Partners to grow its business, expand into additional verticals and nearly double their employee base. The FullCount Softball acquisition represents the first vertical added since the Causeway investment.

For more information, visit www.flosports.tv.

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ABOUT FLOSPORTS

FloSports, an innovative sports media company based in Austin, Texas, offers authentic content and a new world of coverage that true fans have been waiting for. Focused on three areas – live programming, original content, and owned and operated events – the company takes fragmented communities and provides them the platform to connect with the sports they love.

Through live streaming of premiere events, original video programming, weekly studio shows, branded entertainment, and event creation and execution, FloSports is changing the game for the sports, the athletes and the fans.

FloSports owns exclusive broadcast rights to in-demand events, and broadcasts more than 25,000 hours of live sporting events each year. From a content standpoint, FloSports has 980,000+ videos in their library. FloSports features the #1 webcasts per sport, high-quality, in-depth original series and 5M+ athletes ranked within their respective sports.

Current verticals under the FloSports header are Softball, Elite Fitness, Wrestling, and Gymnastics, and Running including MileSplit.com.