Athletes Unlimited and Draft Kings Announce Partnership

Athletes Unlimited and Draft Kings Announce Partnership

Athletes Unlimited today announced a deal with DraftKings, Inc. to offer fans a “free-to-play pool” challenge.

Sep 22, 2020 by FloSoftball Staff
Athletes Unlimited and Draft Kings Announce Partnership

Athletes Unlimited today announced a deal with DraftKings, Inc. to offer fans a “free-to-play pool” challenge as part of the softball league’s continued effort to engage with sports fans through the remainder of its inaugural season.

The challenge is available on the DraftKings Sportsbook and Daily Fantasy apps. The free-to-play pool asks fans to answer eight questions pertaining to the upcoming slate of weekend Athletes Unlimited softball games which consist of doubleheaders on Saturday, Sunday, and Monday and are carried on a combination of CBS Sports Network, ESPN, and the Olympic Channel.  Games are also rebroadcast across MSG Networks, NESN, and Altitude regional sports networks.

“We’re extremely proud to work with an industry leader like DraftKings to bolster our fan experience,” said Jon Patricof, CEO and Co-Founder of Athletes Unlimited. “We look forward to building our relationship with DraftKings as we continue to engage with our passionate and knowledgeable fans.”

Fans can visit to see the game schedule, learn more about the league’s innovative scoring system, review prior performance, and conduct research on upcoming games to prepare for the challenge.

Elements of the DraftKings challenge include:

  • Free-to-play pool will consist of eight questions about the upcoming week of softball games including questions about the scoring system as well as predictions of team points and game MVP’s
  • Customers must enter before 12 pm CT/1 pm ET each Saturday before the games begin
  • Each prize pool will total $1,000 and will be divided equally among the top 160 entries with the top finishers receiving $100
  • There is no cost to participate and entries are limited to one entry per person

Athletes Unlimited is a new model of pro sports that launched its inaugural softball season last month. Games are currently being held at the Parkway Bank Sports Park Complex in Rosemont, IL, and feature 56 of the best players in the world.

About Athletes Unlimited

Athletes Unlimited is a new model of pro sports where athletes are decision-makers and individual players are champions of team sports. We literally change the game with faster play, and a new draft and team rosters every week, delivering next-level competition and engagement in which every moment counts. Beginning in 2020 with women’s softball and following with women’s volleyball with other sports to follow soon thereafter, Athletes Unlimited will build the next generation of both athletes and fans.