Midway through the summer, the University of California, Riverside Athletics Department revealed new marks and logos in advance of the 2020-21 season. The newly-designed UCR Athletics logo, wordmarks, and visual identity system, which were announced July 1 in a splashy highlight video, are the result of a year-long collaborative effort that included a creative development process involving coaches, staff, student-athletes, and donors in discovery sessions and concept presentations. as the institution continues to make strides toward becoming a top-tier Division I program.